As we reviewed the monthly revenue for 2011, we observed modest fluctuations through Q1 and Q2, averaging around $0.58M. Momentum begins to build in Q3, with a clear surge from August through November, peaking at $1.16M. While December shows a sharp drop, it’s important to note that the data for December is incomplete, as this analysis was likely requested in early December to inform planning for the following year. Therefore, no definitive conclusion can be drawn for December’s performance. 

We found that the Netherlands, Ireland (EIRE), and Germany are driving the bulk of international performance, together contributing over half of all non-UK revenue. France and Australia aren’t far behind, and when you add them in, these five countries account for more than 70% of foreign demand. What’s especially promising is that these markets show a healthy balance between units sold and revenue, which tells us they’re not just buying more — they’re buying higher-value products too.

When we looked at customer-level revenue, Customer 14646 from the Netherlands stood out as the top contributor, generating over $280K on their own. That’s followed by two high-value customers from the United Kingdom, which reinforces the UK’s overall dominance — but it also shows that international customers can absolutely lead in individual performance. We also spotted strong contributions from customers in Ireland (EIRE) and Australia, which adds weight to the case for expanding in those regions.

As we explored the geographic distribution of product quantity, a few clear leaders stood out: the Netherlands, Ireland, Germany, France, and Australia are driving a significant share of international demand outside the UK. Together, these five countries represent a concentrated pocket of activity that’s worth paying close attention to. We also saw moderate traction in markets like Sweden and Switzerland, which suggests that interest isn’t isolated — there’s regional momentum building across Europe and Oceania, pointing to broader growth potential.